The Zebra’s Founder Adam Lyons Launches a Reality TV Show Focused on Helping Entrepreneurs

Adam Lyons, photo by john Davidson

Adam Lyons, founder of The Zebra, is going to be starring in a new reality TV show focused on entrepreneurs.

Lyons is teaming up with Pilgrim Media group on the new show which will showcase Lyons working with business owners and aspiring entrepreneurs to develop their ideas into full-fledged, high-growth businesses.

Lyons founded The Zebra,

the most visited car insurance search engine in the nation. Investors in The Zebra include Mark Cuban, Accel Partners, and Floodgate.

Pilgrim Media Group produces TV shows including American Ninja Warrior, Dirty Jobs, Ultimate Fighter, and American Chopper. Its work has been distributed by Discovery, History, A&E, Lifetime, TLC, Syfy, OWN, CMT, WEtv, and National Geographic Channel.

On the show, Lyons will mentor entrepreneurs with the hopes of landing a venture capital investment.

“As much as people celebrate entrepreneurship, it’s still not very accessible to the average person,” Lyons said in a news release. “If you have a business or an idea for a venture, the hardest part is taking that next step and executing to bring your idea to the masses. I’m looking forward to working with business owners and aspiring entrepreneurs to help them create the next billion dollar company.”

Lyons left The Zebra last year.

In 2012, Lyons launched The Zebra, an aggregation and comparison site for insurance, in Pittsburgh, his hometown.

Lyons’ took an unusual path to entrepreneurship. At 15, he dropped out of high school. A year later, he left home and worked several odd jobs and had no idea what he wanted to do. Eventually, he got into community college and then transferred to Temple University. He graduated and got an internship in London and ended up working in insurance. He saw the industry was ripe for disruption.

“There are thousands of other entrepreneurs out there just like me, ready to make something out of nothing,” Lyons said. “The show gives us a platform to meet those folks, and do whatever we can to help. I feel an enormous duty to pay it forward. Of course, if I’m going to invest, I have to see that x-factor, that ceaseless hustle that all great entrepreneurs have, no matter where they come from or what they’ve been given.”

The name, network and and air date of the new show have not yet been announced.