Austin’s PHLUR Gets $7 Million in Funding and Buys Austin-based Texas Beauty Labs


PHLUR co-founders, Eric and Cynthia Korman

Austin-based PHLUR, a fragrance company, announced Tuesday that it has received $7 million in funding.

In addition, PFLUR acquired Austin-based Texas Beauty Labs, a clean beauty products maker, founded in 2008. The financial details of the deal were not disclosed. As part of the transaction, Texas Beauty Labs has formally changed its name to The Goodkind Co.

Symrise Inc. led the round with participation from existing investor Next Coast Ventures, and new investor Belcorp, the second largest beauty company in South America.

“We created a line of thoughtfully crafted fragrances with full ingredient

transparency because we felt it was the right thing to do. Now clean beauty has become a movement, with more and more people correctly holding brands accountable to create safer and more sustainable products and be fully transparent in their product decisions,” Eric Korman, co-founder & CEO of PHLUR, said in a news release.

PHLUR and The Goodkind Co first partnered last year on the development of body care for PHLUR, and subsequently jointly launched Explore Naturals, an all-natural, high-performance line of deodorants,

“With the launch of Explore Naturals, it was clear that we had created a special partnership. We launched the brand on Amazon in under three months, and then in the next three months we achieved annualized revenue of over $1M,” Mary Berry, the CEO of The Goodkind Co, said in a news release. “This is an early example of what we will be able to achieve together for our direct benefit, and equally as important for our clients.”

Founded in 2015, PHLUR Inc. is a certified B Corp that provides complete transparency into its ingredients and processes, using an intentional balance of materials derived from botany and from the lab. PHLUR offers customers fine fragrances, body care, candles, and recently launched a line of natural deodorants under the brand Explore Naturals.

We were one of the first investors in Phlur and while the notion of selling fragrance online was pretty radical at first, we knew Eric and his team’s ability to create a completely immersive, digital experience for customers would make them a D2C brand to be reckoned with,” Thomas Ball, co-founder and managing director of Next Coast Ventures, said in a news release. “Phlur’s acquisition of Texas Beauty Labs is a seamless extension of their mission to provide sustainable, clean beauty products to customers and we’re excited to be ongoing supporters of this exciting new phase of growth.”