Bazaarvoice announced last week that it has acquired Influenster, a product discovery and review platform with nearly six million community members.
Austin-based Bazaarvoice said the combined company will give it even wider reach with retailer websites. The financial details of the deal were not disclosed.
Bazaarvoice, founded in 2005 by Brett Hurt, works with more than 6,000 global brands and retailer websites, to foster word of mouth advertising through user-generated content.
Influenster’s community members have “written more than 38 million product reviews, and continue to create more than 50,000 pieces of content every day – including photos, videos, and Q&A.,” according to a news release.
Influenster’s customers include Coty, and Procter & Gamble Brands that run product sampling campaigns, generate and license organic review and social content, and build brand awareness.
“The decision to join forces with Influenster underscores Bazaarvoice’s commitment to connecting brands with consumers and consumers with one another through user-generated content,” Joe Davis, CEO of Bazaarvoice said in a news release. “Influenster’s product sampling and review generation offerings further strengthen our core product ratings and reviews solutions, and their hyper-targeting and gamification capabilities will allow us to better support our customers’ broader marketing initiatives. We’re excited to partner with a company that shares our belief in the power of the everyday consumer.”
“Our vision has always been to empower today’s consumers to be the trusted voice when it comes to product experiences and recommendations. Bazaarvoice shares a similar mission, making them an ideal partner,” Elizabeth Scherle, president and co-founder of Influenster, said in a news release. “Since launching Influenster nine years ago, we’ve innovated to meet the changing needs of shoppers as the retail, e-commerce, and social media landscapes evolve. Through this acquisition, we’re excited to continue our growth by developing new capabilities and connecting our highly-motivated community with thousands of brands and more than a billion shoppers in the Bazaarvoice Network.”
Headquartered in New York City, Influenster was founded by Scherle and Aydin Acar in 2010. Influenster’s 75 employees will join Bazaarvoice’s 750 employees, according to a MediaPost story.
