Austin Tech Founder Adam Robinson, Wife and 2 Young Children Among 9 Killed in Florida Jet Crash
Austin entrepreneur Adam Robinson, founder of marketing technology companies Retention.com and RB2B, was killed Sunday along with his wife and their two young children. They were among nine people aboard a chartered jet that left Austin for the Bahamas and crashed in Palm Beach County, Fla. In other Silicon Hills news, Capital Factory brought ARK Invest and Tim Draper on as investors and partners in its next startup program, and Digital Turbine pushed back its fiscal second-quarter report by a week. Asure Software signed a payroll tax partnership with Vertex. Swarmer shareholders meet Monday to vote on the drone company’s planned purchase of a Ukrainian ground-robot maker.
Retention.com Founder Adam Robinson and Family Killed in Florida Jet Crash
Adam Robinson, the Austin entrepreneur behind Retention.com and RB2B, died Sunday, Nov. 1, when a Learjet 60 bound for the Bahamas crashed in a residential area of Palm Beach County, Fla. All nine people aboard were killed. His wife, Helen Sharp, and their children, Emma, 4, and Charlie, 2, also died, according to a joint family statement reported by KUT. The statement said family friends Rachael Reed and Charmi Fehr were also on board, as was Anita Maria Cetina, who cared for the children. Officials have not released the names. A Palm Beach County official said formal identification could take time because it requires DNA matching.
The jet left Austin-Bergstrom International Airport at about 9:37 a.m. Central Time, bound for North Eleuthera in the Bahamas, National Transportation Safety Board member Tom Chapman said. At 35,000 feet, the crew reported light clear ice and moderate turbulence and asked to climb to 37,000 feet. Less than 30 seconds later, they declared an emergency, reporting an overspeed condition and a descent of up to 20,000 feet per minute. The plane crashed near Greenacres at about 11:51 a.m. Central. Early indications suggest the aircraft may have begun breaking apart before impact, Chapman said, but no cause has been determined. The NTSB said the jet was flown as an on-demand charter by Aurora Aviation, doing business as Upper Jets. Two crew members were among the dead. One driver on the ground suffered a leg injury, and about 400 people were evacuated from nearby homes.
Robinson founded Retention.com in 2020. He said on LinkedIn that he grew it from zero to $20 million in annual recurring revenue in 44 months, and the company made the Inc. 5000 list in 2024 and 2025, Inc. reported. He later launched RB2B, which identifies companies and people visiting business websites, and this year started MoltSets, a contact-data service for AI agents. Earlier, in 2012, he co-founded Robly, an email marketing company for small businesses. Sharp was CEO and founding partner of Influential PR and had recently started a ceramics business.
In their statement, the families said the loss “will be felt deeply by all those who loved them,” CBS Austin reported. NTSB investigators said their on-site work will take several days.
Capital Factory Adds ARK Invest, Tim Draper to All Access 2027
Capital Factory, the downtown Austin accelerator and early-stage investor, said ARK Invest and Draper Associates founder Tim Draper have joined its All Access 2027 program as investors and strategic partners, according to Pulse 2.0. The announcement did not disclose any dollar amounts or terms.
Under the arrangement, Capital Factory’s venture team and ARK’s research group will share deal flow and due diligence. Capital Factory also plans to place a venture team member at ARK’s 45,000-square-foot innovation center in St. Petersburg, Fla., to scout startups across that state. Draper said Austin is a place where a founder “walks out with capital, customers and talent.”
All Access has worked with about 100 companies a year since 2017, from seed through Series B. The 2027 class will focus on autonomy, robotics, space, energy, advanced manufacturing, biotech and national security technologies. Its alumni include Apptronik, Saronic, ICON and Paradromics.
Digital Turbine Delays Fiscal Q2 Results to Nov. 9
Digital Turbine, the Austin-based mobile app advertising and distribution company, moved its fiscal 2027 second-quarter report from Monday, Nov. 2, to Monday, Nov. 9, at 4:30 p.m. ET. The company said in a Friday release that it needs more time to review and finalize its unaudited financial statements for the quarter.
The company gave no preliminary results or further explanation. Investors reacted sharply: Nasdaq-listed shares closed down about 16% on Friday at $8.87, according to StockTitan market data. CEO Bill Stone and Interim CFO Josh Kinsell will host the rescheduled call.
Asure Software Partners With Vertex on Payroll Tax
Austin-based Asure Software signed a strategic alliance with tax technology company Vertex to go after the U.S. enterprise payroll market, the companies announced Monday.
The deal pairs Vertex’s payroll tax calculation engine with Asure’s Payroll Tax Management service, which handles filing, remittance, W-2 processing, and agency notices. Asure will offer the combined product to its customers and prospects. The two companies also plan to sell it through payroll and HR software partners. Asure says it already supports more than 100,000 businesses and over 2 million employees.
The partnership follows Asure’s third-quarter report last week, in which the company posted 10% revenue growth.
Swarmer Shareholders Vote on Ratel Robotics Deal
Shareholders of Swarmer, the Austin drone-autonomy software company, were scheduled to vote Monday morning on issuing up to about 5.5 million shares to complete its acquisition of Ukrainian unmanned ground vehicle maker Ratel Robotics, according to the company’s merger proxy. No result had been announced as of Monday morning.
The deal, first announced in September, is worth up to $224 million. That figure was based on Swarmer’s share price at the time, so the actual value will rise or fall with the stock. Most of the payment is tied to earnouts through 2028. On an Oct. 29 investor call, Swarmer said Ratel has more than 300 employees and more than $86 million in confirmed 2026 government contracts, MarketBeat reported. Closing is expected in the fourth quarter. Swarmer reports third-quarter results Nov. 10.
Also in Silicon Hills
- Tesla’s statewide robotaxi roster grew to 1,204 vehicles as of Oct. 31, up from 1,051 four days earlier: 573 Cybercabs and 631 Model Ys, according to Texas DMV data reported by Startup Fortune.
- Lucid Private Offices opened its first Austin location Nov. 1, a 22,329-square-foot space at Stonebridge Plaza near the Domain. The company plans a Westlake site in April 2027. (PR Newswire)
- Earnings week: Cirrus Logic reports Nov. 4 (Finviz), followed by Natera on Nov. 5. Firefly Aerospace and Swarmer report Nov. 10 (Finviz).
- Samsung is expected to break ground on a second chip fab at its Taylor campus this month, with mass production targeted for 2030, according to TechPowerUp. No ceremony date has been announced.
Only in Austin
For about four decades, Houston owned the title of tallest building in Texas. Then Austin quietly outgrew it. Waterline, at 98 Red River St. between Rainey Street and Waller Creek, topped out in August 2025 at 1,034 feet and 74 floors, making it the tallest building in Texas and in the southern United States. The $520 million tower mixes apartments, offices, and the 1 Hotel Austin. It’s a fitting skyline marker for a town whose tech boom keeps rearranging the view.
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