Tip of the hat to Bryan Menell at AustinStartup for bringing this new “Shipping Wars” show to our attention. The reality show debuts on Jan. 10 at 8 p.m. on A&E and it features a competition among some of the best haulers with UShip, an Austin-based company that created a global marketplace for shipping items.

“From rookie haulers to seasoned veterans, no shipment is too big or bizarre for these carriers, who compete in a high-stakes, deadline-driven race where any setback can cost big bucks,” according to UShip. In the first episode, the haulers compete to get a “4,000 lbs., 22-foot steel horse and an oversized 7-foot-long Venus Flytrap” across country on deadline or lose money.