And Cerealize, a site that allows people to make a customizable box of breakfast cereal, won the 2012 Startup Bus competition, according to this Fox Business News Story.

The Startup Bus Finalists were:

Bumper Crop (Florida)
Happstr (NYC)
Scoringo (Louisiana)
Gourmair (Stanford)
Adventeur (NYC)
Spott (Mexico)
Cerealize (SV)
Curious City (DC)