The largest online coupon site, RetailMeNot.com has released its first iPhone app that lets consumers retrieve coupons while shopping inside stores.
The app is free and features “hot deals” from popular stores updated daily. The app contains more than 1,600 in-store mobile exclusives where consumers need to simply show cashiers the coupons on their iPhone
“With over 17 percent of our total site traffic coming through handheld devices, our new iPhone app is significant for two reasons: First, it provides consumers with an enhanced savings experience when accessing RetailMeNot through our mobile channel, which continues to grow by 200% every month year-over-year; second, with millions of busy, on-the-go consumers increasingly using their mobile device to make an online or in-store purchase, now is the time to double down on our investment in developing better mobile technology,” Cotter Cunningham, CEO and founder of WhaleShark Media, the operator of RetailMeNot.com, said in a news statement. “This first iPhone app is only our initial offering, and we plan on significant improvements and new features to come to support consumers interested in saving money while using mobile devices to shop online or within retail stores.”
In a survey with Ipsos Research, RetailMeNot found that 56 percent of U.S. adults have a smartphone and 62 percent of them download mobile apps.
About 71 percent of adults under 35 have smartphones, compared to 56 percent of those aged 35 to 54 and 42 percent of those older than 55.
Smartphone owners are more likely to have incomes of more than $50,000 a year and 67 percent have children and college degrees and 66 percent work full time.
More than a third of adultas have used their smartphone or tablet to shop for or research a product or service.

RetailMeNot Coupons app for iPhone from RetailMeNot on Vimeo.