E-commerce platform Bigcommerce Wednesday closed on $20 million in funding.
The Austin-based company received the funds from existing investors General Catalyst Parnters and a new investor, Mike Maples of Floodgate.
To date, Bigcommerce has raised $35 million.
“E-commerce is already booming and we’re really focusing on how to help our clients sell more while leveraging affordable online channels that drive qualified traffic,” Eddie Machaalani, co-founder of Bigcommerce said in a news release. “Small and medium businesses shouldn’t need a degree in design and web development to run a successful online store. They want it to be easy and intuitive. We’re radically simplifying the e-commerce experience, enabling the small business not just to compete with larger competitors, but win.”
Bigcommerce plans to use its funding to develop products and expand its sales and marketing teams and hire new employees.
Bigcommerce also announced a “brand overhaul” including a new web site, app store and product design features.
Bigcommerce’s customers include Gibson Guitar, Pandora Jewelers, Collette Dinnigan and Willie Nelson’s Shop.