imgres-1Adometry, formerly Click Forensics, announced it has completed an $8 million round of financing.
The Austin-based company plans to use the money to develop products, recruit employees and expand into new markets.
Shasta Ventures led the financing round which included participation from Austin Ventures and Sierra Ventures. In addition, Shasta Venture’s Jason Pressman will join Adometry’s Board of Directors.
The company plans to further develop its Adometry Attribute™ platform, which provides marketers with analysis of the performance of their cross-channel marketing campaigns.
“Our focus has always been to deliver the best possible products for advertisers so that our customers and agency partners around the world are better able to understand and make decisions about their marketing spend,” Paul Pellman, CEO of Adometry, said in a news release.
Click Forensics, originally founded in San Antonio, bought Adometry in 2011 and changed its name.