Travel Startup Localeur Launches in Austin in Time for SXSW

A new travel startup, Localeur launched today in Austin.
The site, aimed at Millennial travellers, provides local travel recommendations from “a curated community of local insiders,” according to the company’s news release.
Localeur is only available in Austin right now, but plans to expand to other cities this year.
Joah Spearman and Chase White, former employees with Austin-based ratings-and-review software company Bazaarvoice, founded the company.
“Localeur gives Millennials the confidence of having a local experience by putting the recommendations in the hands of local insiders,” Spearman, CEO, said in a news release. “Review sites don’t get to the heart of a city and travel books get outdated too quickly.”
“Austin is a perfect fit to launch Localeur and a model city for the kind of local travel Millennials want,” said White, president. “People in Austin are very attuned to eating and shopping local, and our curated, screened group of Localeurs offer recommendations that only fellow Austinites could know.”
Early investors in Localeur include Austin-based serial entrepreneur and investor Chris Shonk, Sweet Leaf Tea and Deep Eddy Vodka co-founder and CEO Clayton Christopher and Austin City Limits executive producer Terry Lickona. Other Austin investors include identity protection industry leader Joe Ross and Spredfast co-founder Ken Cho. The company also has investors outside of Austin.