Rackspace Appoints Taylor Rhodes as its Chief Customer Officer

Taylor Rhodes is the first Chief Customer Officer at Rackspace Hosting, based in San Antonio.
In that role, Rhodes will lead the company’s sales and support operations globally.
He formerly served as senior vice president and managing director of Rackspace International.
Now Rhodes will focus on the company’s hybrid cloud portfolio and in providing what Rackspace calls “fanatical support” to its customers worldwide. The goal is to provide top level customer service.
“We are experiencing a generational shift in IT toward hybrid cloud architectures, a shift that is enabling technology to move from a being a cost center to being a powerhouse of business innovation,” Rhodes said in a news release. “The power of Rackspace’s hybrid cloud portfolio enables our customers to choose the right combination of price and performance for any given workload, and the power of Fanatical Support lets them maximize the value of the people they employ to develop innovative new applications.”
Rhodes will move from London to Rackspace’s corporate headquarters in San Antonio. Jeff Cotten, Rackspace’s vice president of enterprise sales, will move from Texas to Zurich to become managing director of Rackspace international.
“Taylor has expanded Rackspace’s International business across the UK, Europe and the Asia Pacific regions achieving impressive results in just two and a half years. Now as our CCO, I know he will bring his first-hand knowledge of how Fanatical Support works in the new Hybrid Cloud world and an understanding of our market and customers,” Rackspace CEO Lanham Napier said in a news release.