CircleMedia_logoCircle Media, based in Austin, announced that it has merged with S3i Digital, based in New York.
Mark Piening, Circle Media president and founder, used to work at Bazaarvoice. The company is part of the portfolio of the Austin Technology Incubator (ATI) of the University of Texas.
The new company, called Circle Media, will focus on S3i Digital’s expertise in sports marketing and technology and Circle Media’s strengths in big data, social commerce and marketing. It makes an audience relationship management platform for sports, entertainment and brand sponsors.
The company will continue to have offices in New York and Austin.
“From our years of experience, we know what college and professional sports businesses need to improve engagement with their fans,” Randy Eccker, Circle Media CEO and chairman, said in a news release. “Combining our technology with Circle Media gives our clients a competitive advantage to compete like commercial enterprises.”