BannerHackney House, a venue that showcases the talents of East London’s creative, tech and design community, will return to South by Southwest Interactive 2014.
Last year’s event garnered millions in business leads with 1,500 people visiting.
This year, more than 30 Hackney-based businesses plans to use the space to show off their companies and to meet new contacts.
“Any business based in the borough is welcome to use the Hackney House Austin venue for free and attend all of its business and networking events,” according to a news release.
Hackney House will set up in more than 6,000 square feet of space at 721 Congress Ave.
Hackney House Austin will also be a chance for eight students from Hackney Community College to learn more about the creative tech sector. They’re taking part in the Millennial Mentoring Programme and will be attending Hackney House Austin’s events culminating in an interactive workshop with companies who are seeking their creative input into developing new products and services for young people. This is a partnership scheme with Austin Community College who have 6 students taking part in the programme.
British Airways, which is launching direct flights from London to Austin on its 787 Dreamliner on March 3rd, is one of the sponsors of Hackney House. Other partners, iCITY, Dazed and COnfused, Poke, Human After All, the Victoria and Albert Museum, all will make the trip to Austin on British Airway’s inaugural startup flights.
“Over the past year the relationship between Austin and Hackney has flourished and I am thrilled to welcome Hackney House back to the heart of downtown Austin during SXSW,” Austin Mayor Lee Leffingwell said in a news release. “There are numerous collaborations underway between students, tech companies, civic leaders and more from our respective cities and I look forward to strengthening our ties and having fun with our visitors in March.”