Google Buys Austin-based Adometry

In 2007, a startup called Click Forensics began operations in San Antonio.
The company, founded by Tom Cuthbert and Tom Charvet, tackled the problem of click fraud online. Austin Ventures provided its initial $500,000 seed stage funding.
Click Forensics ended up moving to Austin and pivoted to become a marketing analytics firm called Adometry.
On Tuesday, Google announced it bought Adometry for an undisclosed price. Since its inception, Adometry has raised $29.1 million in venture funding from Austin Ventures, Shasta Ventures and Sierra Ventures, according to the company.
Adometry and Google both announced the deal it in separate blog posts.
“Adometry is joining Google, where they will build on the momentum of our existing measurement and analytics offerings, which include Google Analytics Premium as well as other products,” according to a Google blog post.
“Attribution solutions, like Adometry’s, help businesses better understand the influence that different marketing tools — digital, offline, email, and more — have along their customers’ paths to purchase (http://goo.gl/tXTliw). This heightened understanding, in turn, enables businesses to measure marketing impact, allocate their resources more wisely, and provide people with ads and messages that they’re likely to care about.”
Adometry moved into new headquarters last year at the Lakewood Center Building II on Capital of Texas Highway and has about 135 employees, according to this profile Silicon Hills News did of the company in March.
“We couldn’t be more excited to join Google — a company that shares our core values. Not only do they focus on innovation and solving big problems, but also like Adometry, they seek to provide brands and their agency partners with the analytics and insights to improve the performance of their marketing campaigns,” Paul Pellman, Adometry’s CEO, wrote in a blog post on its site.