Clarify Lands $1 Million in Seed Funding

Clarify, which makes audio and video search technology, announced Wednesday that it has closed on $1 million in seed stage financing.

The Austin-based startup received funding from Projector Ventures, Silverton Partners and “additional notable support from Austin-based Blake Chandlee together with several other early Facebook executives; Michael Rauchman, a pioneer in electronic trading; Brett Hurt, the founder of Coremetrics and Bazaarvoice; and Sam Decker, a founder of Mass Relevance (now Spredfast) and now a Clarify Board Member,” according to a news release.

The company plans to use the money for engineering, customer support and marketing.

Clarify makes technology, called an API, that allows developers to create applications to easily tag and search audio and video files. Its targeting customers in the telecommunications, financial services, education and media markets. Its platform launched last month and has more than 400 companies signed up.

“The Clarify team is thrilled to secure this funding so that we can continue to expand our platform and introduce new capabilities to developers and businesses throughout the United States,” Paul Murphy, Clarify’s co-founder and CEO, said in a statement. “We are especially proud that Austin has embraced Clarify with open arms. Two-thirds of our funding is from Austin, with additional funds coming from Chicago, Silicon Valley, New York, and London.”

When Silverton invests in a company it looks for exciting technology and a massive market opportunity, Kip McClanahan, Partner at Silverton, said in a statement. “Clarify delivers on both.”

Silicon Hills News did this profile of the company last month.