Bloomfire's Austin headquarters, photo courtesy of the company.

Bloomfire’s Austin headquarters, photo courtesy of the company.

Bloomfire, which makes a software platform for companies to share information, Thursday announced it has closed on $12.8 million in Series B funding from Austin Ventures.

Bloomfire plans to use the funds to hire more people for its sales and marketing teams and on research and development of its platform.

“This capital shows that Bloomfire is delivering on a clear need for knowledge sharing across the enterprise,” Mark Hammer, Chief Operating Officer of Bloomfire, said in a news release. “It also recognizes our opportunity to grow our business with a broad range of services that drive ever-increasing value for all of our customers — across their organizations.”

“Nearly every company has the problem Bloomfire’s knowledge sharing platform solves: providing employees with easy access to the information they need to do their jobs,” Chris Pacitti, general partner at Austin Ventures, said in a news release. “This funding will enable Bloomfire to continue to innovate its products and further develop its core services for knowledge sharing across the enterprise.”

Bloomfire just released a new sales product, called Bloomfire SE that provides analytics on the effectiveness of marketing content. The company, founded in 2010, previously raised $20 million in three rounds from investors, according to its CrunchBase profile.