Gretel Perera, PR Director at Expedia Group, has built a legacy of community and connection rooted in her diverse experiences and heritage.
A Venezuelan diplomat’s daughter, Perera has navigated the world since childhood, moving every few years, adjusting to new cultures, and learning new languages. Her global upbringing gave her a unique skill: the ability to connect with people from all walks of life. This adaptability and drive for connection have profoundly influenced her career, especially in public relations and various leadership roles across communities and organizations.
Perera’s journey emphasizes fostering genuine connections and creating safe spaces for professional women. A decade ago, Perera co-founded Latinas in Tech, now an international organization supporting 20,000 women worldwide. Latinas in Tech started organically with small gatherings in San Francisco, where Perera invited a few friends for casual meet-ups. These meetings soon grew as more women, many newcomers from Latin America, came together to support one another professionally and personally. “Our first big gathering at Google brought in over 120 women,” Perera shares, “and it was a magical moment that underscored the need for these spaces in tech.”
Through partnerships with companies like Google, Airbnb, and Salesforce, Latinas in Tech has become a powerhouse network, helping Latina women thrive in industries where they are underrepresented. Major tech companies began to see the value, recognizing this as a recruitment tool and a way to support their DEI goals.
Perera’s next step was to empower women at higher levels. She launched Latinas500, a nonprofit focused on advancing Latina executives and senior leaders, addressing the gap at the top. This network hosts intimate meetings, executive retreats, and mentorship programs in partnership with institutions like the University of Texas, where seasoned professionals mentor Latina students.
But her influence doesn’t stop there. As a proud co-owner of Austin Woman Magazine, Perera is committed to spotlighting the stories of influential women in Austin. The magazine, a mainstay in the community for over 20 years, aligns with Perera’s mission to showcase the diversity and achievements of women in business, tech, and beyond.
Key Takeaways from Gretel Perera’s Journey:
- Find Your People: Identify those who share your values, ambitions, or experiences. Building meaningful connections with like-minded individuals can be transformative both personally and professionally.
- Consistency in Networking: Success in networking isn’t about showing up once; it’s about commitment and consistently engaging with your community.
- The Power of Storytelling: Each person’s journey holds lessons for others. Sharing stories builds empathy, fosters learning, and strengthens bonds.
- Mentorship and Guidance: Networking should open doors. Offering insights, sharing contacts, and providing actionable advice help communities thrive and individuals succeed.
- Show Up and Engage: Like going to the gym, networking results require active participation. Show up with an open mind, ready to learn, support, and connect.
Perera’s story is one of resilience, leadership, and passion. Her journey is a testament to the power of creating inclusive spaces that celebrate and elevate diverse voices, reminding us that connection and community-building can improve lives and industries.
