Ladder, the leading strength training app, has raised $105 million in Series B funding and secured an additional $90 million in growth investment from General Catalyst.
The Series B round was led by Point72 Ventures and ADvantage VC, with participation from Steve Pagliuca’s PagsGroup and previous investors Tapestry VC and LivWell Ventures.
The $105 million financing will drive Ladder’s expansion into new markets, product development, and customer acquisition, positioning the app to reach a global audience.
Based in Austin, Ladder is the number one iOS app for strength training. It is available as a $29.99 monthly subscription with a 7-day free trial.
The Series B funding will accelerate product development, including an Android version, enterprise wellness initiatives, and non-subscription offerings like branded apparel,
“Since day one, Ladder has combined community engagement with a deeply personalized fitness experience,” Jeremy Pressman of Advantage said in a news release. “This approach has made them the category leader.”
The $90 million from General Catalyst’s Customer Value strategy will focus on customer acquisition, enhancing Ladder’s ability to introduce its offerings to a wider audience without diluting equity or taking on additional risk.
“We believe Ladder’s blend of expert programming and motivational tools delivers real results, making it a perfect fit for our strategy,” said KV Mohan of General Catalyst.
Unlike static workout libraries, Ladder offers weekly strength-focused workout plans created by elite coaches. Members can choose from a variety of modalities, including HIIT, bodybuilding, kettlebell training, and yoga-infused routines.
“Our members stay with Ladder because it’s more than an app—it’s a supportive community and a path to meaningful fitness progress,” said Ladder CEO Greg Stewart.
The app boasts a 4.9 rating on the App Store, over 15 million completed workouts, and recognition as 2024’s Best Strength-Training App by Women’s Health and CNET.
Ladder aims to make strength training approachable for everyone, with 92% of users reporting increased confidence in their workout routines. The app is particularly popular among women and younger fitness enthusiasts, with 65% of members using it in gyms and at home.