Silicon Hills News hosted an event on Wednesday in the Crenshaw Room of the Umlauf Garden in downtown Austin to discuss tools and tips for using generative AI in the workplace. It also included some of the potential pitfalls of using the technology.
The speakers included Tabrez Syed, founder of Boxcar.ai in Austin. Syed explained what generative AI is and how it was created. He also gave an overview of its position in the Gartner Hype Cycle, which is now at its peak. Here is the link to Syed’s presentation.
Kathryn Lewis, Chief Strategy Officer with Prosigliere and founder of DMass in Austin, discussed how Generative AI has affected the demand for jobs on Upwork. It has led to a considerable decrease in writing and customer service jobs and a significant increase in website editing and development. Lewis also provided several AI-powered tools that people use today, such as copy.ai, Writesonic, Jasper, and Charlie. Her presentation is embedded below.
Madhu Basu is the founder of Unnanu, an artificial intelligence contextual search startup. Its flagship product is Unnanu Hire, a software-as-a-service platform with a proprietary AI and machine learning-powered resume-scoring feature. Here is a link to his presentation.
Laura Lorek, founder of Silicon Hills News, also shared a presentation she did recently for the Ohio Northern University School of Law on the benefits and drawbacks of generative AI technology in the legal industry. The presentation is embedded below.
This election year, generative AI poses new challenges, as cybercriminals can use it to create misleading content, such as deep fakes or fake images, videos, or audio.
Michael Kaiser, CEO of Defending Digital Campaigns, had a fireside chat with David Graff, Google Trust and Safety’s VP of Global Policy and Standards. The talk occurred Thursday morning at Google’s half-day summit on election security at its Austin downtown office.
In addition to the presidential election, more than 1,000 seats in Texas are on the ballot in November, which might attract U.S. adversaries, cybercriminals, and hacktivists to launch targeted attacks, according to Defending Democracy Campaigns.
In past elections, cybercriminals have attacked individuals and organizations and spread dangerous misinformation. Kaiser said that this year, generative AI threatens to disrupt elections even more.
These days, Graff and his team at Google spend a lot of time on generative AI.
“This is a little bit like old wine in a new bottle,” Graff said.
Graff said that Google has been dealing with the challenges of misinformation, impersonation, and bad actors. He said Google has a series of enforcement actions and policies on dealing with fake content.
Graff said Google has developed policies requiring disclosure if advertisers use AI in consequential ways in political ads.
“So, people understand what they are seeing,” Graff said.
So far, campaigns seem cautious about using generative AI in deceptive ways, but he said there are concerns about misuse by unofficial actors.
Graff said that Google’s search engine elevates authoritative, fact-based information for election queries.
“In terms of the new technology, which is incredibly transformation and incredibly powerful, it does present some new challenges,” Graff said. It allows people to create high-quality video and audio content, he said.
But the large language models are prone to hallucinations or making stuff up, and they can propagate misinformation, he said.
Graff said Google also promotes transparency around AI-generated content through techniques like watermarking and metadata standards. He said Google’s focus is helping the public identify synthesized content.
Political campaigns increasingly rely on technology but have small teams, creating cybersecurity vulnerabilities that cybercriminals can exploit.
Will Hurd, a former Republican congressman from San Antonio, said election misinformation is a real threat to American Democracy.
Hurd, a former 2024 presidential candidate, cybersecurity expert, and former undercover officer in the CIA, spoke at a Thursday half-day summit at Google’s downtown office in Austin. Defending Digital Campaigns, a Google Partner, put on the event. The organization provides political parties and campaigns with knowledge, products, and services to protect themselves from cyber threats and attacks. More than 100 people attended the event, including leading experts in politics and technology.
Hurd said the future of cybersecurity will be a battle between good AI versus bad AI. New tools like Generative AI easily create text, images, and videos with large language models, known as LLMs, like OpenAI’s ChatGPT, Google’s Gemini, Athropic’s Claude.Ai, and others.
Hurd said AI can be used for good, to get the correct information out there, and to facilitate helpful discourse. It’s a tool; use it to promote good conversations, he said.
“That’s the only way we’re going to keep this little experiment called Democracy safe,” Hurd said. “The bad guys aren’t necessarily smarter than you. Truth is on your side. Use it. Harness it.”
Hackers have created havoc with misinformation in past election campaigns, and this year, with Generative AI, the situation will only worsen. In February 2024, the Federal Communications Commission issued a cease-and-desist letter against Texas-based Lingo Telecomm, which is alleged to have originated robocall traffic using AI-generated voice technology to impersonate President Joe Biden and tell voters not to vote in the New Hampshire primary election.
Hurd said misinformation first began circulating through social media during the 2016 Presidential elections, and Blactivist and Southern Pride were some of the originators of posting misinformation campaigns.
“These were two organizations that the Russian Internet Research Agency built and ran social media campaigns,” Hurd said. Those campaigns reached hundreds of thousands of people.
“It’s not just the Russians we have to worry about,” Hurd said.
One of China’s latest campaigns is targeting Texas and spreading misinformation across social media about political unrest in the state stemming from immigration and border disputes with the Federal government, Hurd said. The online chatter is about an impending civil war. The U.S. State Department released its first report in September 2023 on the People’s Republic of China’s information manipulation.
“Why are they doing that?” Hurd said. “It’s to erode trust in our institutions. It’s not about influencing the actual vote count. It’s not about ten votes here or there. It’s to erode trust in our institutions because when we are battling each other, we’re not battling them.”
Hurd said that the U.S. has known for years that Chinese hackers have been in some of the U.S.’s critical infrastructure, which should be a considerable concern.
Hurd said the world is already experiencing an infodemic, with information overload from the Internet and social media, and AI will make it even worse.
Information that AI allows us to release into the ether will lead people to do one of three things: they are going to revert to things they already know and people they already trust or straight out reject even if the information is accurate, or they’re going to get duped, Hurd said.
Protecting the democracy starts with protecting yourself, Hurd said.
“Don’t let the bad guys into your systems,” he said.
It’s simple, Hurd said. Hurd said don’t click on phishing messages like fake receipts or messages about other stuff from people you don’t know. He said that is a real tech scam, and 90 percent of cyber hacks start with a phishing expedition. It’s OK to ignore it, he said.
Hurd said that half of all current attacks could have been prevented with updated software.
“Update your freakin’ software, y’all,” Hurd said.
If people do these two things, they protect themselves, their campaigns, their candidates, and their principles, and “you’re preventing the Chinese, the Russians, and the Iranians from gaining access to information they could potentially use in the future,” he said.
And be careful of what you click on while browsing the Internet, Hurd said. There are a lot of phishing ads that are not real ads on the Internet, he said.
Manu Rehani is the founder of Issa, an emotional AI startup.
Rehani is an innovator in applied behavioral and cognitive linguistics. He is an inventor, mentor, and board advisor for several startups. After successfully exiting two tech ventures, he’s currently focused on developing a new class of emotion-aware AI for general application in custom GPTs and LLMs and specific use in mental health and wellness applications to foster a healthy relationship with self and others through AI.
On the Ideas to Invoices podcast, Rehani discusses the ethical and thoughtful development of AI that understands and responds to human emotions to improve mental health and well-being rather than creating dependence or isolation.
Here are ten key takeaways from the podcast:
Personal Inspiration for Emotion-Aware AI:
Manu was inspired to create Issa after observing the effects of COVID-19, particularly the loneliness his daughter experienced when her social activities were disrupted.
Mission of Issa:
Issa aims to address loneliness and mental health issues by leveraging AI that can understand the emotional content of conversations, thereby fostering healthier relationships.
Unique Approach to Emotion Detection:
Unlike other emotion AI that use a “bag of words” approach, Issa’s technology considers the context surrounding words to determine their emotional content, applying rules-based AI rather than training sets.
Success Stories:
Issa has made breakthroughs in caregiver support by analyzing care notes for stress indicators, which helped reduce caregiver burnout and attrition rates in eldercare facilities.
Future of Emotion-Aware AI:
Manu envisions that emotion-aware AI should serve as a bridge to real-life connections and stresses the importance of considering ethical issues like privacy and trust.
Impact of Previous Startups:
Lessons from previous ventures have influenced Manu’s approach to Issa, emphasizing team culture, the role of diverse perspectives, and the need for products relevant across age groups.
The Process of Patenting AI Technologies:
Securing patents for Issa’s technology was an intensive process but was viewed as a beneficial exercise that improved their technological approach.
Austin as a Tech Hub:
Manu notes that Austin’s culture of citizen entrepreneurship creates a conducive environment for startups, particularly in the AI sector.
Advice for Aspiring Entrepreneurs in Emotional AI:
Manu advises newcomers to the field to focus on AI’s impact on human connections and avoid creating technologies that could further isolate people.
Humanizing AI:
There is a discussion about incorporating AI into humanoid or animal forms, which Manu expresses reservations about, preferring AI to assist with human connections rather than replace them.
Colossal Biosciences is spinning out a new company, Breaking, a plastic degradation and synthetic biology company.
Colossal started the company at the Wyss Institute for Biologically Inspired Engineering at Harvard University.
“We could not be more thrilled to launch Breaking from Stealth from Colossal. The technologies co-developed by the Wyss Institute provide limitless applications to address our planet’s pervasive plastic contamination challenges,” Breaking Co-founder and Colossal CEO Ben Lamm said in a news release. “Part of our core mission of ecosystem restoration at Colossal can only be achieved by removing plastic that plagues our ecosystems and negatively impacts biodiversity.”
Breaking discovered X-32, “which can degrade polyolefins, polyesters, and polyamides leaving behind carbon dioxide, water, and biomass in as little as 22 months,” according to a news release.
“I’ve spent my career in synthetic biology and protein engineering with the hope of developing something this transformational,” Breaking Co-founder and CEO Sukanya Punthambaker, Ph.D, said in a news release. “In the future, our solution will be able to work across terrestrial and marine environments to break down today’s greatest threat to humankind/our existence: the plastic that is choking our world.”
Breaking, which previously raised $10.5 million in a seed round, was co-founded by the Founding Director of the Wyss Institute for Biologically Inspired Engineering at Harvard University, Donald Ingber, Harvard geneticist George Church, CEO Punthambaker, CSO Vaskar Gnyawali, Alba Tull, Kent Wakeford, and Ben Lamm.
The X-32 breaks down plastics’ chemical structure and can do it with up to 90 percent of polyesters and polyolefins in less than 22 months.
“The microbe starts to work immediately. In lab tests, X-32 started to break down paint brush bristles, fishing wire, and dental floss in less than five days. If left untreated, paint bristles brushes can take 450-1000 years to decompose, fishing wire can take 600 years, and dental floss would take 80 years,” according to a news release.
Concurrently, X-32 utilizes plastics as a primary carbon source and needs no pre-treatment, sorting, cleaning, or decontamination and it emits carbon dioxide, water, and biomass during the degradation process.
Today’s primary recycling processes are inefficient and either degrade the plastic to the point it becomes unusable or contribute to other environmental harms. Crushing and grinding destroy the fibers in plastics, making them unsuitable for re-use. As a result, only 9% of plastic makes it to a recycling plant. The most efficient disposal method, incineration, furthers the carbon crisis and releases toxic chemicals. But Breaking’s X-32 has no known negative environmental ramifications.
The team will now utilize its expertise in synthetic biology to engineer X-32 into a faster, more efficient, and uniquely effective solution to break down more plastic faster.
“Breaking is solving one of the biggest problems on our planet. They are using the natural world as inspiration and layering on cutting-edge technology to transform how we break down plastics,” Jim Kim, General Partner of Builders VC and a lead investor in Breaking, said in a news release.
“The first in-field pilots will target the food waste and composting industry,” Kent Wakeford, Executive Chairman and Co-Founder of Breaking, said in a news release. Food waste in landfills costs $16 billion in taxpayer dollars per year. But that food can’t be composted because of plastic contamination. If we can remove the plastics, we can save the government a lot of money, reduce greenhouse gas emissions, and help improve overall quality of life.”
Additionally, as X-32 degrades plastics, it generates biomass containing different biomolecules that may also be immensely valuable in various industries.
Electrek, a news organization that covers electric vehicles, reported on Monday that Tesla planned to lay off 10 percent of its workforce and scaled back production of its Cybertruck.
Some Telsa workers then reported receiving an email informing them their jobs had been eliminated.
According to the New York Times, Tesla is cutting 14,000 jobs, or 10 percent of its global workforce. The article was critical of Elon Musk, Tesla’s CEO and Founder.
“Mr. Musk has not outlined a plan to reverse a decline in car sales, and he appears focused on long-shot ventures such as a self-driving taxi, rather than new models that would help Tesla compete with cars being introduced by established carmakers and the new rivals from China,” according to the article.
Tesla’s global headquarters are in Austin at its Texas Gigafactory, which covers 2,500 acres along the Colorado River. The plan is more than 10 million square feet of factory space. It makes the Model Y and the Cybertruck.
The Texas Gigafactory and Tesla headquarters employ more than 23,000 people, with plans to ramp up to 60,000 as production increases. It is uncertain how many Texas employees were affected by the layoffs.
The Associated Press reported that earlier this month, Tesla reported its first quarter earnings and said, “It delivered 386,810 vehicles worldwide from January through March, almost 9 percent below the 423,000 it sold in the same quarter of last year. It was the first year-over-year quarterly sales decline in nearly four years.”
In addition to the Texas Gigafactory, Tesla has gigafactories in Nevada, New York, Shanghai, China, and Berlin, Germany. The company also has extensive manufacturing and engineering operations in California.
Zoho is hosting Zoholics, its annual flagship conference, in Austin on June 5th and June 6th.
The conference will feature 12 tracks and 100+ sessions, workshops, in-depth content, and opportunities to meet technical staff, partners, and Zoho leadership.
“At Zoholics, we welcome everyone, whether you’re a Zoho newcomer, a long-time user, or just curious about the value Zoho can bring to your organization,” according to a news release. Zoholics is known for its complementary half-hour 1-on-1s, opportunities to meet like-minded Zoho users, and comprehensive lineup of product sessions. In 2024, we’ll have even more for you to enjoy.”
Zoholic’s 12 tracks will cover the following topics: Sales, Marketing, Service, Finance, HR, Team Communication, developer tools, and more. Zoho experts lead product sessions.
New Workshops
For the first time at our US Zoholics event, Zoho is offering three one-and-a-half-day workshops. These workshops include a Zoho CRM workshop, a Zoho Books/Finance workshop, and an Advanced Skills workshop that will focus on custom functions and business intelligence.
Zoholics Workshops will take place during Zoholics 2024, starting in the second half of Day 1, and ending at the end of Day 2. The goal of a workshop is to give you guided, step-by-step instruction so you can learn how to use and implement particular applications and capabilities in your Zoho deployment after the conference. Workshop attendees will have a demo account to follow along with the instructor and learn new skills in real time. To ensure that you can ask questions and receive adequate instruction, each workshop will be limited to 50 seats.
Since space is limited, workshop attendees will be required to purchase a ticket for the workshop they plan to attend. This ticket will include access to the rest of the Zoholics event and a complimentary half-hour 1-on-1 with a Zoho expert to get particular questions answered. Get your ticket to a workshop today.
Complementary 1-on-1s
The 30-minute 1-on-1 you get when purchasing a Zoholics ticket is a longtime favorite of attendees, and they’re back for Zoholics 2024. 1-on-1s are a great way to meet a Zoho expert in person and get your specific questions answered. If we cannot address the issue within half an hour, we will follow up after the event to ensure you have received the necessary information.
If 30 minutes isn’t enough, Zoho offers hour-long 1-on-1s with a virtual 1-on-1 follow-up. This extended service 1-on-1 is available at an extra cost and is discussed below.
Hour-long 1-on-1s with Post-Zoholics Follow-Up
Zoho knows 1-on-1s are one of the best parts of Zoholics, and it wants attendees to get the most out of their time with us. For the first time at a US Zoholics, we will offer 1-on-1s longer than 30 minutes by purchasing a GA Plus Ticket. A GA Plus Ticket gets you one hour-long 1-on-1 and an additional virtual follow-up within six months of the event. This gives you two hours to meet with our technical staff to answer your current and future-specific questions.
Expo Hall
Zoholics is excited to bring back the Expo Hall in Zoholics 2024. This was a popular aspect of our 2019 Zoholics in Austin. In the Expo Hall, you will be able to meet Zoho Partners and third-party vendors, network with other users, and attend informative sessions at our Expo Stage.
Zoho Partners are essential to the Zoho world and help many customers achieve tremendous value with Zoho. They also provide training on Zoho products, custom solutions, and more.
Experience Center
The Expo Hall will also feature our new Experience Center, a concept we have experimented with for a few years. The Experience Center is staffed by product managers and experts from a wide variety of our product teams. Here, you can get your questions answered, watch a demo, talk about roadmaps, and provide direct feedback on our products to the great people who make them.
See the agenda, register, or check out the Zoholics webpage to learn more.
Mark Arnold is the new associate vice president for Discovery to Impact at the University of Texas at Austin.
According to a news release, Arnold’s role in the new position is to connect the campus to innovators and industry. He will be tasked with enhancing the university’s commercialization efforts. He will also oversee technology transfer, intellectual property, licensing, business development, and launch Texas startups.
UT President Jay Hartzell hired Arnold to foster industry and university collaborations and to cultivate a robust research pipeline focused on life sciences, energy, the environment, and deep tech.
Arnold’s appointment comes when Austin seeks to become one of the nation’s top hubs for life sciences.
Arnold will also serve as the managing director of Texas Startups.
“By harnessing our collective expertise and passion, we will shape the future of innovation, galvanize our entrepreneurship programs and offerings, and scale the startup pipeline emerging from UT across the nation and around the globe,” Arnold said in a statement.
Previously, Arnold was the founder and general partner of The Resilience Fund, an early-stage venture firm. He was also vice president of corporate development for Forcepoint, which sold to Raytheon Technologies for $1.9 billion in 2015. He also worked at Goldman Sachs, Kohlberg & Co., and Cisco Systems. He has B.S. and MBA degrees from the University of Pennsylvania’s Wharton School of Business.
The Austin Technology Council is accepting nominations for its “Austin Tech Hall of Fame” awards ceremony.
ATC’s Austin Tech Hall of Fame fits into its plans to honor the past, embrace the present, and shape the future of Austin’s tech community.
ATC is asking members of the technology community to nominate individuals who have made substantial impacts on the industry as a whole.
“The launch of the Austin Tech Hall of Fame represents a revitalization of an idea we initiated many years ago. It underscores the remarkable contributions of individuals who have played pivotal roles in propelling Austin to its status as a thriving tech hub,” Thom Singer, CEO of the Austin Technology Council, said in a statement.
“The evolution of our community into a tech powerhouse has been deliberate and driven by visionary entrepreneurs, community leaders, and innovators. It’s time to pay tribute to these trailblazers and celebrate the leaders shaping Austin’s future,” Singer said.
ATC plans to hold the inaugural induction ceremony and a cocktail reception on June 4th. It will recognize six “legacy inductees” alongside this year’s “first-time founder award.” ATC’s board of directors will select the inductees.
“We are excited to launch this program to recognize and highlight the history of the Austin technology community,” Scott Francis, founder and CEO of BP3 Global and board chair of the ATC, said in a statement. “While each of these honorees were certainly honored in their heyday, we want to share this connection with history with new and thriving entrepreneurs in Austin, today. Many of us only have a sliver of Austin’s tech history in our memory banks, and this is just another way to expand our horizons and appreciation for those who laid the foundations we build on – with ATC, our member companies, and our broader community!”
Companies interested in supporting this initiative and becoming additional sponsors of the inaugural Austin Tech Hall of Fame event are encouraged to contact Thom Singer at Thom@AustinTechnologyCouncil.org for further details.
Female founders need more money to finance their ventures – that’s the key takeaway from the documentary “Show Her the Money.”
Over 100 people turned out Thursday night at Alamo Drafthouse on South Lamar in Austin to watch the film, highlighting female founders, their quest for Venture Capital, and the lack of investment dollars going to women.
When the documentary’s producer, Catherine Gray, discovered that female founders receive only 2 percent of Venture Capital, she asked, “Why are we only getting 2 percent, and what is Venture Capital?” Gray said during a panel discussion following the film’s showing. Valeska Pederson Hintz, partner at Perkins Coie, moderated the panel and asked Gray why she created the film.
“I’m a big believer that film and television help change culture like awareness creates change, and I thought, wow, I’m in this ecosystem with these amazing, smart women in venture and angel investing,” Gray said.
“Show Her the Money” generates awareness and provides education on Venture Capital, Gray said. It also seeks to inspire more women to learn about and participate in Venture Capital and angel investing. The film does this in a storytelling way that makes it feel tangible and hšeartfelt, she said. Venture Capital is “very exciting, and who doesn’t want to have their pulse on the innovations out there?” Gray said. Also, the VC asset class could be more lucrative than any other investment, she said.
The movie is on a 50-city grassroots global tour sponsored by Wells Fargo across the U.S., Canada, Europe, and New Zealand. Locally, Perkins Coie and the Central Texas Angel Network, CTAN, sponsored the showing.
In addition to Gray, the other panelists included Laurie Cercone, an angel investor with CTAN, Kelly Ann Winget, founder of Alternative Wealth Partners, and Azin Radsan van Alebeek, co-founder and general partner of Emmeline Ventures.
The film emphasizes the need for women to get involved in the Venture Capital industry.
“I was typically the only woman in the room,” Winget said. She is also featured in the film as an angel investor in Dapper Boi. Winget has been involved in the private equity investment space for a long time. She believes it’s crucial to let women know these investment opportunities exist and educate them on how to get involved.
Sara Brand, co-founder of True Wealth Ventures, the country’s first female-focused venture capital fund, attended the film’s showing. Brand founded True Wealth Ventures with Kerry Rupp. True Wealth Ventures has raised a $20 million fund and a $35 million fund targeted at female founders in consumer sustainability and health.
Only 18 percent of general partners in Venture Capital firms are women, said Radsan van Alebeek, co-founder and general partner of Emmeline Ventures.
Among the cast members featured in the film is entrepreneur Dawn Lafreeda from San Antonio. She is the largest single-owner franchisee within Denny’s restaurant chain and one of the most successful female restaurant franchise owners in the U.S. She is also self-made and started as a waitress and hostess at Denny’s. Now, she’s an angel investor and limited partner in SoGal Ventures, which invests in women. The founder of that venture fund, Pocket Sun, is also featured in the film.
Entrepreneurs showcased in the film include Vicky Pasche, founder of Dapper Boi, a gender-neutral, body-inclusive apparel line; Diipa Bulle-Khosla, founder of Inde Wild, a skincare products line targeted at South Asian women; Marian Leitner, founder of Archer Roose Wine, which sells luxury wines in cans; and Jasmine Jones, founder of Myya, an online post-mastectomy intimates brand.
CTAN, with more than 120 members, is one of Texas’s oldest active angel investment groups, and women make up 28 percent of its membership, said Cercone, CTAN angel investor. CTAN has a sidecar fund for female investors who want to write smaller checks. It is a $20,000 investment and gets put into between eight and ten companies, Cercone said. CTAN focuses on life sciences, software, hardware, and consumer packaged goods. CTAN is actively recruiting more accredited female investors with industry experience.
“If we get more women and people who understand the industries dominated by women, it’s going to result in more female-founded companies getting funded,” Cercone said.
It’s not about charity, said Radsan van Alebeek, co-founder and general partner of Emmeline Ventures. She said investing in women can be lucrative and yield a significant return on investment.
Pederson Hintz said the movie stated that a $10,000 check invested in a female-founded company goes much further than the same investment with a male founder. The data shows female founders generated 78 cents from every dollar of funding, compared to 31 cents for male-founded startups, she said.
Radsan van Alebeek said women are more capital-efficient because they know it will be challenging to get more funding.
“Whatever funding she gets, she cherishes, she nurtures; she has to be very thoughtful about how it’s going to be used,” she said.
“We’re kind of constantly in survival mode and thinking about 30 different problems,” Winget said. “We live in a world where we’re second-guessed by our male peers constantly,’’
Winget encouraged the allies of female founders to brag about the women in their lives to their networks and to promote their work.
“Women are very quiet about their accomplishments and skills,” she said. I think the louder we get about supporting women, the better.”
Radsan van Alebeek also said women must shift their mindsets and not wait for an intimate invitation to do something.
“If you want to do something, go do it,” she said.
Gray said she wants to see more women and men invest in women, LGBTQ founders, and other overlooked people with innovative ideas.
“Every person, including Caucasian men, should care about us creating enough funding for women and BI-POC and LGBTQ founders to get funding,” she said. That’s so that all their unique innovations can come to life and do everything from “curing cancer to saving the environment.”
That’s why there is such a great need for diversity in funding, Gray said. “That’s where the power is,” she said. “People deciding who gets the funding tend to invest in people they identify with, so you have to see yourself sitting at that table of deciding who gets the money.”
The panelists advised female founders to focus on aligning with investors who understand their industry and the specific challenges women face.
“Don’t take the first check you get, or do some due diligence on both the personality and the background of your potential investor because taking bad money can be detrimental to your business,” Winget said.
The founder might work with the investor for a decade, so it’s important to have investors aligned with the business.
Pederson Hintz also referenced a Harvard Business Review study that showed that there is a bias in investor questions when female founders pitch their ventures. Female entrepreneurs are often asked about risks and mitigation, whereas male entrepreneurs are asked about potential gains.
“I’ve been in all male-dominated spaces, even in the private equity space. I’ll go into a room, and I have a male assistant, and they’ll ask him a question before they ask me,” Winget said. “I can’t work with a person like that. So, you have to have a little bit of grounding, walk away from situations like that, and call them out on it because they don’t really know that they’re doing it, unfortunately.”
Other panelists advised female founders to ignore the question and keep talking about the investment opportunities.
“This is literally all made-up like everyone woke up one day and decided I’m going to do this,” Radsan van Alebeek, co-founder and general partner of Emmeline Ventures, said. “Everything is made up, so once you internalize that energy, you are unstoppable because if you can think it and dream it, it can happen.”
The panelists urged everyone to increase women’s participation in venture capital, educate themselves about the investment landscape, and invest in women-led initiatives. They also emphasized the need to improve financial literacy from a young age. Lastly, there is a push for collective action to support and invest in diverse, underrepresented groups.