Mass Relevance announced Wednesday that it has closed a $3.3 million venture capital funding round.
Austin Ventures led the series A round and other investors included Battery Ventures, Floodgate Fund, Allegro Venture Patners and Metamorphic Ventures.
Mass Relevance plans to use the money to accelerate its growth. Sam Decker, the company’s founder and CEO, said the company planned to triple in size this year in an interview with Silicon Hills News late last year.
Mass Relevance has 120 clients that use its real-time social media curation platform. It also signed a deal with Twitter last November that officially made Mass Relevance Twitter’s first curation partner licensed to re-syndicate Twitter content.
“The financing comes as leading brands, ranging from Madonna and MTV through Target and Purina, turn to Mass Relevance to use real-time social content to drive engagement on television, web and mobile,” according to the company. Its clients include the “Big Four” television networks, 7 of the top 10 2011 cable networks, as well as top brands like Target, Cisco, Ford, Samsung, New York Giants, Pepsi, Purell and Victoria’s Secret.
“People around the world are actively participating in social conversations about brands, media and entertainment, and this content is passing us by faster than ever before,” Decker said in a news statement.
A year ago, Mass Relevance raised $2.2 million in a large seed stage round of funding from Austin Ventures, Floodgate and angel investors.
Tag: Sam Decker
Twitter wants to harness the power of TV to encourage people to log on to the micro-blogging site.
To that end, it struck up a partnership with Austin-based Mass Relevance today. Mass Relevance created a content curation system for an estimated 250 million tweets each day.
For example, NBC’s The Voice used Mass Relevance’s platform to feature tweets about its show during its live broadcast. The ability to get real-time feedback from viewers during the show made it edgy, fresh and plugged in.
Mass Relevance also worked with E! Online during the Oscars to publish the best and most relevant tweets to a microsite the broadcaster created for the show.
The startup works with companies to curate Twitter streams about their brand, product or show and display the content on TV and other devices.
Sam Decker, CEO of Mass Relevance, left another Austin startup Bazaarvoice, to found the company in 2010.
Twitter published this blog post about the partnership saying it extends Twitter’s reach and fills the need from brands, publishers and TV networks looking to expand their content. Twitter also announced a partnership with Crimson Hexagon, which created a social media monitoring and analysis system for brands.