Techstars Austin Alumni Atlas Wearables officially launched its fitness device last week at the Consumer Electronics Show in Las Vegas.
Atlas received quite a reception with a big write up in TechCrunch. It participated in the TechCrunch Battlefield for hardware companies at CES.
The Austin-based startup is also running an IndieGoGo crowdfunding campaign to finance the manufacture of its devices. The company has so far raised nearly $68,000 of its $125,000 goal with 24 days to go.
The company plans to ship its devices to customers by the fourth quarter of this year. The device will sell for less than $200, but the pre-order devices cost just $100.
“With a single on-wrist device, Atlas can track the body on the x-, y- and z-axes. It’s so precise, it can tell the difference between push-ups and triangle push-ups, bicep curls and alternating bicep curls and squats versus dead lifts,” according to a news release. “Atlas logs workouts with almost zero user action and keeps track of the user’s heart rate so you can see how each movement affects your body.”
The company set out to create a smarter exercise tracker, said Peter Li, its CEO and co-founder. The device relies on “inertial sensors,” to track motion and connects to a database to determine the exercise the person is doing.
In addition to Li, Mike Kasparian and Alex Hsieh are the other founders.
Tag: TechCrunch
Photo courtesy of TechCrunch’s Fall DEMO
Shelfbucks and Pristine received trophies as “Demo Gods” along with Skully Helmets, Hello Doctor and Sigma Guardian, recognized as outstanding.
Altogether 40 companies pitched at DEMO.
All of the Austin startups reside at Capital Factory.
3 Austin companies launched at @DEMO today! Congrats to @pictrition @PristineIO @Shelfbucks (All @CapitalFactory too)
— Joshua Baer (@JoshuaBaer) October 17, 2013
The four-minute pitches for each of the Austin startups are embedded below:
Pristine:
Shelfbucks:
Pictrition:
