Tag: TechStars Cloud (Page 2 of 3)

TechStars Cloud for a Day at Geekdom

Jason Seats, managing director of TechStars Cloud, leads the TechStars for a Day program at Geekdom.

Dozens of technology entrepreneurs spent Saturday at Geekdom learning about the TechStars Cloud program.
“We help awesome founders build great companies,” said Jason Seats, managing director of the TechStars Cloud.
The program has become a launching pad for technology startups with five TechStars programs around the country in Boulder, Boston, Seattle, New York and San Antonio. TechStars Cloud focuses on companies that build infrastructure products for the Internet as well as consumer applications accessible on the Web.
“Deep down there is some altruism,” Seats said. “We like to build stuff that matters. It’s not about making the most money.”
But the TechStars companies collectively have raised $265 million and 185 companies with 1,200 employees.
Last year’s TechStars Cloud class raised $15 million including $2.5 million from local investors in a fund headed up by John Mosher.
The TechStars Cloud is a three-month technology incubator that takes place every January at Geekdom, a co-working and collaborative space at the Weston Centre in downtown San Antonio. The first TechStars Cloud took place last January and featured 11 teams that came from all over the country. This year’s program kicks off on Jan. 14 and will be housed on the newly renovated 10th floor of the Weston Centre. The deadline to apply is Sunday at midnight.
The application process is highly competitive, Seats said.
Each team receives $18,000 in cash and $100,000 in debt financing. In exchange, TechStars takes a 6 percent stake in the company.
For that investment, the companies get mentorship from successful entrepreneurs, investment, access to a vast network of entrepreneurs, venture capitalists and other resources, and perks valued at $200,000, Seats said.
During the three-month program, the teams overhaul business models and craft products while they fine-tune their company story and pitch.
Ryan Shank and Vincent Wong, co-founders of

Ryan Shank and Vincent Wong, co-founders of MHelpDesk

MHelpDesk, which provides service management software to repair companies online, flew in from Reston, Virginia, for the TechStars for a Day program.
“We’re interested in the mentorship and network aspects of the program,” Wong said.
“We’re looking for mentors to take the company to the next level – to take the company to the masses,” Shank said.
Dustin Larimer, co-founder of a team chat application, applied for the program. He volunteered as a TechStars HackStar for the last class and he’s seen the benefit the teams receive from the program firsthand.
“I got to see the transformation in them,” Larimer said. “The quality that comes out of that crystalizes a line of clarity that you couldn’t find on your own.”
Throughout the day, the applicants listened to a series of speakers that talked about their mistakes, how to raise money and how to run their businesses effectively.

Dirk Elmendorf, co-founder of Rackspace and Trucking Office

Dirk Elmendorf, co-founder of Rackspace who now runs a business accounting software startup called Trucking Office, shared his experience.
“We all think we’re great at marketing,” Elmendorf said. “We’re all wrong.”
Finding, hiring and retaining the best employees is one of the most important parts of running a startup company, he said. Sales and marketing people are essential, he said. But he didn’t always think that way.
“Original model was no salespeople,” Elmendorf said. “Ok, that model doesn’t work.”
His latest startup, Trucking Office, has since hired a few sales people.
Startups should also focus on having cash in the bank, Elmendorf said.
“Depending on the business model you pick, you might always be fundraising.”
Startups need to also focus on customer acquisition costs.
“These are essential things to do the business,” he said.
When someone asked Elmendorf how he focused on the trucking industry, he said his team originally wanted to supply accounting software to all small businesses. But they found the trucking niche and that’s where they are focused because it’s a large and important market.
“I never thought I would be excited about doing accounting software for truckers,” he said.
But he is. The software helps independent truckers do their jobs better and fight big conglomerates, he said.

TechStars’ Cloudability Closes on $8.7 million in Venture Capital

In the first TechStars class held at the Geekdom earlier this year, Cloudability already had a head start on some of the other companies.
The Portland-based startup had already participated in the Portland Incubator Experiment. When the team landed in San Antonio, they had already raised $1.1 million, according to VentureBeat.
Now Mat Ellis, Cloudability’s CEO, has announced the company has raised an $8.7 million first round of venture capital led by Foundry. In addition, Jason Mendelson and Jason Seats, managing director of the TechStars Cloud, will join its board of directors.
“Just over a year ago we were on stage at Structure with some screen shots and just a few users, so this is a really big deal for us,” Ellis wrote in a company blog post on the deal.
“Today over 3,000 people in 100 countries are using Cloudability. Collectively they have spent over $100 million on cloud services, and added over 10,000 cloud accounts,” according to Ellis. “If ever there was an advert for the power of the cloud, this is it. Three guys have an idea, and one year later that idea is being used across the planet.”
Cloudability helps companies manage how much they spend on Cloud services. Rackspace Hostings offers the service to all of its cloud customers. The company plans to use the money it has raised to hire more people and build out its product offering by adding more features. Cloudability has 15 employees, up from four in December.
The only downside to the funding? Ellis can’t get this tune out of his head:

Successful Entrepreneur Jason Seats Now Helps Startups

Jason Seats, managing director of TechStars Cloud and cofounder of Slicehost

To find out about high-tech startups in San Antonio, talk to Jason Seats.
He’s not only the managing director of the TechStars Cloud program at Geekdom, a collaboration and coworking space downtown, but he’s been there done that and has plenty of T-shirts to prove it.
In 2006, Seats, cofounded Slicehost with his college friend Matt Tanase and two years later sold it to Rackspace for millions. The exact price of the acquisition was not disclosed.
But Rackspace did report paying $11.5 million in cash and stock for Slicehost and JungleDisk and up to $16.5 million more based on performance goals.

Here’s a video of Robert Scoble (at the time a reporter with Fast Company Magazine. He now covers startups for Rackspace) interviewing Seats and Tanase about the acquisition, which took place on Oct. 22, 2008. The acquisition allowed Rackspace to compete more effectively with Microsoft and Amazon in the cloud computing business.

The life of an entrepreneur is a risky one.
Some people prefer the security of a desk job with a corporation while others risk everything to create something from nothing.
Life is about making active and passive choices, according to Seats.
He graduated in 2001 from St. Louis University with two degrees in computer science and engineering. He got a job at a startup right out of college.
“It was a rough time to graduate,” Seats said. The Dot Com collapse had just occurred and the job with the startup didn’t work out. So he took a secure job with St. Luke’s Hospital in St. Louis and he stayed there for five years. He wrote software programs for the hospital.
“If I could stay there five years I could have done it for 15 years,” Seats said. “A lot of the people I worked with are still there sitting in the same chairs.”
But Seats was bored and restless. He took an MIT online course on open projects. One day, he read an article on “How to Love the Job You’re In” and he realized that he needed to make a change.
“I was rationalizing what I was doing there,” Seats said.
He started looking at his options and ended up taking a job with CPI Corp., the company that ran Sears Portrait Studios. He worked on creating a video software compression program for them.
“That broke me out of my rut,” Seats said.
Around that time, his buddy, Matt had started Slicehost, a web hosting company in 2006. He had already invested $10,000 in the business. Seats matched that and they became partners. But Seats didn’t quit his day job. He spent nights and weekends working at Slicehost and his days at his CPI job. They spent three months building the core product. The idea was to buy a server and virtually divide it into smaller pieces and sell “slices” to customers. They bought three initial servers. Then they put up a Website, explained the offering and opened up a chat room. They turned the system on and the first customer walked through the virtual door. Web hosting started at $40 and rose from there depending on the amount of server capacity required.
Seats planned to quit his day job at CPI within two years of starting up Slicehost. Instead, he quit two months later. By then, they had two dozen servers running, a waiting list of customers wanting to buy the service and they never advertised.
“It became clear that things were going to happen faster than we expected,” Seats said.
Seats and Tanase had one client on retainer for a development job that helped finance Slicehost. They bootstrapped the company and poured all the revenue back into buying more servers.
By the fall of 2007, Slicehost hired its first employees: one programmer and one community support person.
“We had a big open community,” Seats said. “If one of our members had a problem they could go out to the community. Our support costs were very, very low. People felt good about the support we gave. And our customers worked for us.”
To maintain that community, Seats and Tanase put up a blog post with job postings and hired the first two people who applied for the programmer and community support jobs.
“It was a totally organic move to bring them in.” Seats said.
Paul Tomes in the United Kingdom got the community support job. He’s still with Rackspace today, Seats said.
By the end of the second year, Slicehost had eight employees and 15,000 customers with 55 percent of them in the United States and the others coming from 170 countries.
“We never did any advertising,” Seats said.
Slicehost grew organically through word of mouth marketing by its customers.
“We spread in the circles that made sense,” Seats. “We never had an active sales force. We never talked about sales. We talked about support all the time.”
All of the Slicehost employees spent time in the chat rooms dealing with support, Seats said.
“We were always looking for ways to solve root problems,” he said.
In July of 2008, Lew Moorman, now president of Rackspace, opened up a support ticket with Slicehost and that started the courtship that would end up with Rackspace acquiring the company. From that first e-mail, it only took a week for the first acquisition offer, Seats said.
The guys at 37Signals did this great 30 minute four-part video interview with Tanase and Seats that recounts the full version of the Slicehost story from founding to acquisition.
As a condition of the acquisition, Seats moved to San Antonio to join Rackspace. He bought a house in December of 2008. He worked at Rackspace until June of 2010. He considered the idea of going back to school to get his Phd in Physics. But instead he started volunteering as a mentor with 3 Day Startup San Antonio. He liked working with entrepreneurs.
In the fall of 2011, Graham Weston, chairman of Rackspace, and Pat Condon, co-founder of Rackspace, approached him about heading up the new TechStar Cloud program in San Antonio. He met with Nicole Glaros and Dave Cohen with TechStars and they offered Seats the job.
“Working with Jason has been pure joy,” Glaros said. “He did a wonderful job. It’s going to be really cool watching him develop the program further.”
TechStars Cloud had its first class of 11 companies graduate last April. Seats still talks with the companies weekly. And they think very highly of him.
“Not only is Jason technically competent but he’s very insightful,” said Matt Gershoff with Conductrics, one of the TechStar Cloud companies.
Seats is tremendously loyal and speaks plainly and truthfully, Gershoff said.
“Everyone respects him,” he said. “He’s an amazing guy.”
Colin Loretz with Cloudsnap, another TechStars Cloud company, already knew who Seats was before joining the program.
“It was cool to meet him and realize he was the kind of guy who will go out of his way to help you out and help you succeed.”
Seats was the “best mentor I could ever hope for,” Loretz said.

TechStar’s Nicole Glaros helps startups succeed

Nicole Glaros showing off her TechStars Cloud belt buckle in San Antonio

The only woman in the TechStars Cloud program, Nicole Glaros relocated from Boulder, Colorado to San Antonio with her husband, two-year-old daughter and one month old baby boy.
“It’s not a hard sell for me,” Glaros said. “To pick up and move for four months is not a big deal for us.”
Her husband Mark loves adventure and discovering new places too, she said.
“From our perspective it was an adventure,” Glaros said.
Adventurous is the perfect adjective to describe the outgoing Glaros, who is accomplished, smart, athletic and pretty and a powerful force in the technology startup world.
“TechStars is such a great environment,” Glaros said. “It doesn’t feel like work. I love what I do. “
Glaros moved into a house near Basse Road and San Pedro in January. She had just given birth to her son, Jackson, in December. Her mother also moved in, relocating for four months from Florida to help out with the kids.
“She put her life on hold,” Glaros said.
Family members are the unsung heroes of TechStars, Glaros said. While the entrepreneurs toil away 12 hour or longer days, seven days a week, spouses, kids, other family members and friends often have to adjust their lives.
Glaros knows their pain. She has worked with more than 100 startup tech entrepreneurs. Before joining TechStars, she founded three startups and worked at a technology business incubator, CTEK and other incubation programs in Colorado.
One day, Dave Cohen, a successful entrepreneur, angel investor and cofounder of TechStars, came to CTEK to pitch his idea for a new kind of technology incubator. CTEK’s leaders didn’t care for the idea much, but Glaros did. She sent an email to Cohen asking if he had time to meet her for a beer. He agreed to meet her for 30 minutes.
When Cohen arrived, he asked Glaros what her startup idea was. She said she didn’t have one. She just liked his TechStars idea and wanted to chat.
“That 30 minutes turned into three hours,” Glaros said.
Glaros ended up joining TechStars in 2007 and now serves as the managing director of the TechStars program in Boulder. She agreed to relocate to San Antonio to help Jason Seats, managing director of the TechStars Cloud with its inaugural program.
TechStars is a highly selective startup accelerator that takes about ten companies per program and provides seed funding from more than 75 different venture capital firms and angel investors. It has five TechStars programs in Boston, Boulder, New York City, Seattle and San Antonio.
The TechStars Cloud was the first accelerator program exclusively focused on cloud-based computing startups. The first class ran from January through April 11th. Each of the companies received $18,000 and access to $100,000 credit line along with thousands of dollars worth of perks including free website hosting, marketing and other services.
“The goal for me to be here was just to give Jason the resources he needed to launch the TechStars Cloud program,” Glaros said. “Working with Jason has been pure joy. He did a wonderful job.”
Seats enjoyed working with Glaros too.
“I will miss working with Nicole immensely,” Seats said. “We had very different styles that gelled quite well together. She is demanding, tough, detailed, insightful and almost always right. I tried to internalize as much of her thought processes as I could to make myself better.”
Glaros said the TechStars Cloud program was the smoothest launch of a new program in TechStars history and she credits Seats, an accomplished entrepreneur who founded Slicehost and sold it to Rackspace, with that.
Glaros was also impressed with the 11 companies to graduate from the TechStars program.
“It was really cool watching them develop,” she said. “I think the highlight is always seeing the progress of the companies. You literally see them evolve from raw potential to a real thing.”
And they appreciated her.
“She’s brilliant,” said Matt Gershoff, founder of Conductrics, in the TechStars Cloud program. “She’s super smart, confident and incredible at being able to distill complexity into a simple narrative.”
Glaros played a key role in helping the companies hone their eight minute pitch to investors.
“She’s not a pushover,” Gershoff said. “She’s definitely respected. She will tell you the truth even if it’s hard to hear. She’s honest.”
Colin Loretz, founder of Cloudsnap in the TechStars Cloud program, also had high praise for Glaros.
“She was awesome to have around,” Loretz said. “She’s seen more pitches and more startups all the way through to Demo Day than anyone.”
“She sees all the problems you can possibly see,” Loretz said.
Glaros has watched entrepreneurs launch a company, exit the company through sale or acquisition and then come back to serve as a mentor in the TechStars program. She calls the mentors – successful technology entrepreneurs who volunteer their time to help the startups – the secret sauce of TechStars.
“It creates a sort of unified cycle of giving back,” Glaros said.
The startup movement gives Glaros hope that these bright entrepreneurs will go on to create jobs and innovative products that will revive the economy.
“The one thing you cannot outsource is brains, talent and creativity,” she said.
The TechStars program has a 92 percent success rate, Glaros said. TechStars latest stats show that 109 companies still operate, nine have failed and eight have been acquired.
The competition is really stiff to get into TechStars. Glaros had just finished selecting the latest companies for TechStars Boulder. She reviewed 1,172 applications for 10 spots.
“The idea is really quality over quantity,” Glaros said.
So how does an entrepreneur make the cut?
“When we’re looking at a company we’re going to take the best team,” Glaros said. “We want a really great team that is super passionate about what they do,” Glaros said. “The idea doesn’t matter much. Ideas aren’t worth anything. It’s the execution of the idea that is important.”
That means the background of the founders count the most even more than the idea they are pitching, she said. And a lot of those founders have a background in engineering, she said.
And few female engineers apply, she said.
Glaros said women also tend to be more risk-averse than men and not as likely to risk everything to startup a company. And they don’t have huge egos and ego plays a big role in being entrepreneur, Glaros said.
“You have to believe you are the only one on the planet that can solve the problem you’re trying to tackle,” she said.
But women make some of the best entrepreneurs, Glaros said.
“Women tend to underestimate how much they can do,” Glaros said. “They outperform their objectives.”
Women also tend to be very open and they ask for help when they encounter a problem, Glaros said.
Now that the first TechStars Cloud program has wrapped up in San Antonio, Glaros has packed up and returned home. But she remembers her time fondly in the city. She enjoyed visiting local restaurants with her family. She thinks San Antonio is a great place to raise kids.
And although TechStars Cloud enters it quiet period, Glaros thinks San Antonio’s startup scene is heating up under the leadership of Seats and Nick Longo at the Geekdom and others.
In Boulder, TechStars has been able to create a technology startup community. How can San Antonio replicate that?
“Community matters,” Glaros said. “When a community comes together and rallies all kinds of entrepreneurial magic happens.”
The community can help by becoming a customer of a startup, volunteering time and expertise and money.
“Embrace them – open up your address book and wallets,” Glaros said “That’s the best thing you can do.”
When successful entrepreneurs mentor and help startups a vibrant startup community can thrive, Glaros said.
“In Boulder, you can get a meeting with just about anyone,” Glaros said. “Accessibility to leadership is huge.”

Meet the TechStars Cloud Companies of 2012

Rackspace wants to do for San Antonio what Dell has done for Austin, said Graham Weston, its chairman.
“You’re here at the very beginning of something big” Weston said.
That was evident Wednesday at the Charline McCombs Empire Theatre in downtown San Antonio when 11 teams took to the stage to showcase their cloud-based businesses at the first ever TechStars Cloud Demo Day.
Throughout the nearly three hour event, the audience of about 350 people, which included angel investors and venture capitalists, applauded their accomplishments and they laughed a few times too.
Jason Seats and Nicole Glaros served as managing directors for the TechStars Cloud and another 75 entrepreneurs volunteered to mentor the companies. Glaros spent three months in San Antonio, relocating here from Boulder just weeks after having a baby.
While most of the companies asked for financing, Seats asked the audience not to report the details of the deals because of Securities and Exchange Commission rules on fundraising. In general, though, all of the companies have already raised money to finance their operations.
To kick things off, Dirk Elmendorf, co-founder of Rackspace, introduced the first company.
“I liked Keen from the very beginning,” he said.
Keen.io gives mobile developers the data they need to optimize their applications.
“The Keen team has that magic” Elmendorf said.
That team includes Ryan Spraetz and Dan Kador, formerly with Salesforce and Kyle Wild, formerly with Google. All of them are engineers, best friends and they have been working together since high school 13 years ago. All three quit their jobs within three days of starting the TechStars Cloud program. They relocated from San Francisco and moved into an old 4,000 square foot bed and breakfast in the King William neighborhood.
“What we came in with three months ago is so far from what we have created today,” Spraetz said. “The Tech Stars Cloud program has just been amazing.”
Keen.io reinvents analytics for mobile applications, Spraetz said.
“Every mobile application is its own universe filled with information generated by millions of users,” he said.
Keen.io allows companies to create their own custom analytics using its platform.
“In the last three months we’ve designed and built the first version of our program,” Spraetz said. Today, more than 100 mobile apps use Keen.io to track their analytics.
“We’re looking for active mentorship from smart and engaged investors,” Spraetz said.
The next presenter, Emergent One created a platform that allows any company to easily create an Application Programming Interface or API, which is a set of tools for building software applications.
“APIs are immensely valuable for all kinds of businesses,” said Kevin Pfab, its CEO. Best Buy recently introduced an API that it projects will double its business, he said.
But right now, building APIs is hard, Pfab said.
“What may seem like a small project turns into a massive one,” Pfab said.
That’s where Emergent One comes to rescue. It has an API generation platform that allows a company to create a custom API in hours instead of months and years, Pfab said. He showed a technical demo to illustrate how easy the process was. The platform also provides deep analytics on how a company’s API is being used, he said.
“The entire API solution is being offered right out of the box,” Pfab said. “And you can get started in minutes.”
Emergent One’s platform allows a company to build a new API faster and cheaper than ever before, he said.
The baby-faced Pfab also drew the loudest laugh from the crowd when he announced that between himself and his partner, Mike Taczak, they also “share 46 years of experience being alive.”
Mentor Paul Ford with SoftLayer introduced Callisto.fm, a real-time engagement analytics site for media creators and distributors. Its platform can tell them who’s using their content and for how long. It wants to replace Neilsen and Arbitron’s media ratings services.
Callisto.fm provides real-time metrics for online content.
“When your video goes viral in Japan you will know it before anyone on the planet,” said Michael Sitarzewski, Callisto.fm’s cofounder and CEO. The platform also provides information on social activity like how many times the content has been tweeted or posted to Facebook, he said.
“This stuff is amazing and we’re having a blast building it,” he said.
Callisto.fm is the only company measuring real time user engagement across all media platforms, Sitarzewski said. It offers its products with pricing starting at $50 a month.
The other team members include Travis Silverman, Richard Jones and Chris Roth. Callisto.fm is fully funded. It has already raised $700,000 from DFJ Mercury and TechStars. But it might seek another round of funding later on this year.
Conductrics, which helps companies increase their customer conversions via its platform, has already snagged Pfizer and Under Armour as customers, said Matt Gershoff, co-founder.
The company’s software allows companies to tailor their website to different customers depending on where they are coming from and what their interests might be. For example, Under Armour can tailor its site to offer cold gear to people from snow states and heat gear to people from sunshine states, Gershoff said.
Conductrics has created a very simple API that lets developers build apps customized for different customers, he said. The company has already optimized 12 million decisions for its customers.
In addition to Gershoff, Nate Weiss is a co-founder and chief technology officer.
CloudSnap is tackling the Software as a Service, known as Saas, marketplace with a Saas in a box solution, said Colin Loretz, co-founder.
“Saas spending is projected to reach $16 billion in 2013,” Loretz said.
Cloudsnap allows web applications to connect together. About 60 percent of companies are trying to integrate their web applications and they find the process time consuming, expensive and risky, Loretz said.
“We know these issues firsthand as we used to be those expensive consultants,” Loretz said.
For example, Unbounce can’t take leads and put them into Salesforce. Cloudsnap fixes that. It makes it easy to snap together your application with out writing any code, Loretz said. CloudSnap supports more than 100 applications today, he said.
“Cloud adoption is next space race,” he said.
Cloudsnap connects Basecamp and Salesforce together and allows them to share files, Loretz said. It’s the glue for applications on the Internet.
Distil.it is a content protection network that stops malicious web scraping bots from stealing content from digital publishers like CNN and Engadget.
On the Internet, web scrapers can steal what used to be unique and valuable content and as a result digital publishers lose 146 million visitors daily, said Rami Essaid, co-founder and CEO. That equates to $5.5 billion annually stolen, he said.
“Existing hardware solutions are not effective in real time,” Essaid said. “Distil is the answer.”
Distil, through customized algorithms, identifies malicious bots and stops them from taking a website’s content, he said.
“Our platform is easy to step up,” Essaid said. “Our network is extremely intelligent.”
The market in the U.S. is worth $1.3 billion, Essaid said. It has struck recent partnerships with SoftLayer, Rackspace and ZippyKid.
Next, Lew Moorman, president of Rackspace introduced Andrew Cronk, cofounder and CEO of Tempo DB.
“The demand for the solution for this problem is about to explode,” Moorman said.
Tempo DB is a big data analysis company that is a database service for time series data.
“We make it possible to store and instantly analyze the massive streams of measured data that break traditional databases,” Cronk said.
“If you thought we had big data today you haven’t seen nothing yet” Cronk said. He calls it “massive data” that is being generated by all kinds of connected device or “the Internet of things,” he said.
“This is an incredible opportunity to measure and learn more about our tools,” Cronk said.
Temp provides visualization, analysis and storage of data in a set of tools “that are an analyst’s dream” Cronk said.
“We’ve got everything you need to start getting real value from your data today,” he said.
For example, one customer, InThrMa operates smart meters that generate a half a billion data points per thermostat per year, Cronk said. With Tempo, InThrMa is able to capture and analyze that data. With the data, InThrMa is able to provide all kinds of new insights including energy use forecasting for customers.
“We are working with companies like this in three markets today – energy, networks and sensors,” Cronk said. “We’re currently streaming in over 25 million new data points everyday.”
The team includes Cronk, Michael Yagley, CTO and Justin DeLay, CMO
“We are finally building a system we wish had existed years ago,” Cronk said.
Appsembler is a platform that allows software companies to launch “Software as a Service” or “SaaS” applications in minutes, not months, said Nate Aune, the company’s CEO and founder.
Appsembler offers a “Saas in a box solution” that includes hosting, billing, support and provides and overall integrated solution, Aune said.
It already has 5,000 customers using the platform and 3,000 more on a wait list, Aune said.
Flomio makes it easy to build NFC and RFID enabled applications, said Richard Grundy, its co-founder and CEO.
“We extend the web into the physical world,” he said.
Flomio allows developers to early create NFC enabled applications and cloud-based updates are easily deployed to all devices, Grundy said.
He used a neighborhood coffee shop as an example. The owner might want to create a mobile loyalty app for the business. That’s easy to do with Flomio, Grundy said.
It has already sealed partnerships with Texas Instruments, Motorola, Trimble and ACS, he said.
The other members of the Flomio team include Jonathan Hilley and John Bullard.
Weston, chairman of Rackspace, introduced Vidmaker, an online video collaboration site.
“When you think of Vidmaker, I want you to think about one company: Instagram,” Weston said. He’s already an investor in the company, which he thinks will do for video what Instagram did for still photographs. Facebook recently bought Instagram for $1 billion.
Vidmaker makes it easy to manage and edit video on any device, anywhere with anyone, said Dale Emmons, its cofounder and CEO.
“It’s going to unleash a wave of creativity,” he said.
Vidmaker is targeted at video hobbyists and enthusiasts, Emmons said. A need exists for an easy to use collaborative video service online, he said. Everyday, people do 300,000 searches on Google for video editing software, he said.
Vidmaker hasn’t launched yet, but when it does it expects to offer a fermium version of its software for people who post content with a creative commons, allowing others to use it. It will also offer a starter package at $10 a month for 10 gigabytes of storage for a private account. It’s rates scale up from there.
Emmons and Ryan Bolyard previously worked on video editing software at Sony. The other cofounder, Yuri Zapuchlak worked at Intuit.
“When we joined TechStars we had no user interface,” Emmons said. But in three months of 18 hour days, they built a beautiful user interface and they expect to launch the site in a beta test soon.
The last company to present was introduced by Pat Condon, cofounder of Rackspace.
Cloudability was one of the most seasoned companies on the stage. It had already graduated for an incubation program in Portland, its hometown and it had closed on a $1.2 million round of financing from Trinity, Walden plus Portland investors. Cloudability makes a platform that allows companies to monitor and manage how much they spend on the cloud. It’s free for companies that earn less than $2,500 a month and pricing goes up from there with a small business edition, enterprise edition and partner edition. It has already signed up 2,200 companies in more than 80 countries.
“We want to get this tool into the hands of every cloud business user,” said J.R. Storment, cofounder with Mat Ellis and Jon Frisby.
Along those lines, Storment announced Rackspace, one of its partners, will begin offering Cloudability to all of its 175,000 users for free.
“That’s really just the beginning,” Storment said.
Cloudability has nine employees and has a clear path to profitability this year, Storment said.

TechStars Cloud Demo Day blasts off today in San Antonio

Three months ago, a group of entrepreneurs moved into Geekdom in downtown San Antonio.
Since then, the inaugural TechStars Cloud participants have been toiling away and working to create blockbuster cloud businesses that will change the world.
Some have iterated, pivoted and overhauled their operations countless times. Names have changed. Teams have mixed it up.
But in the end, 11 companies stand ready to present today at the Charline McCombs Empire Theatre in downtown San Antonio.
The event kicks off at 9:30 a.m. and ends around 2 p.m. But a reception later in the evening at the Weston Centre will celebrate the accomplishments of this group of entrepreneurs and their leaders, Jason Seats, founder of SliceHost and Nicole Glaros, managing director of TechStars in Boulder, Colo. Seats and Glaros ran the TechStars Cloud program.
The TechStars Cloud focused on cloud computing and cloud infrastructure. Its mentors included Pat Condon, founder of Rackspace, Jeff Lawson, founder and CEO of Twilio, Brad Feld, head of the Foundry Group, George Kardis with SoftLayer, Rajat Bhargava, founder and CEO of StillSecure and dozens more.
All of the companies received $18,000 and access to more. Today, some of the companies will ask for investment capital, while others are fully funded. The audience will include venture capitalists and angel investors.

Forging the TechStars Cloud companies

At the Geekdom, twice a week, entrepreneurs behind the 11 TechStars Cloud companies gather to pitch their ventures.

Jason Seats with laptop, Nicole Glaros behind him and Nicholas Longo, Geekdom director , listening to TechStar Cloud pitches

Jason Seats and Nicole Glaros, TechStars Cloud managing directors, critique those pitches along with a handful of others, ranging from interested bystanders to serious angel and venture investors and other TechStar members.
“Jokes are only good if they land,” Seats said at the end of one pitch.
“I was totally wrapped up in the story, which was great,” said Glaros in response to another pitch.
“I want to see more interactions with data and the service,” said Seats.
“It was just a little too dragged out,” Glaros said. “I want you to move through it faster.”
“Maybe you need less of those slides,” Seats said.
The goal is by April 11, the TechStars Demo Day at the Charline McCombs Empire Theatre in downtown San Antonio, that the 11 companies rate at least an eight on a presentation scale that ranges from one to ten. At this session, almost three weeks from Demo Day, most of the companies rank at seven or lower. (Seats takes away a point from those presenters still using notes and almost all of the presenters are still reading from note cards.)

One of the TechStars Cloud entrepreneurs pitching his venture during practice

Since January, this group of startup entrepreneurs have gathered at the Geekdom, a collaborative workspace on the 11th floor of the Weston Centre. All of them relocated here from outside Texas. They came from Portland, Madison, Wisconsin, New York, Boston and other cities. They rented houses and apartments downtown. San Antonio Developers Ed Cross and David Adelman helped them secure housing, Seats said.
Most of the names of the companies are embargoed until Demo Day. But Cloudability, a Portland-based company, has already publicly posted about its involvement in the program. The company, which launched in November of 2011, has created a software platform that allows companies to track their cloud spending online. The company’s software draws from hosting companies’ data. It has more than 1,000 companies from 72 countries signed up to manage nearly $52 million in cloud spending. Cloudability has 10 employees and has already raised $1.2 million in a seed round of funding.
Mat Ellis, the company’s founder, has written about his TechStars incubator experiences on his company’s blog. Cloudability also participated in the Portland Incubator Experiment’s inaugural class.
Cloudability is one of the more mature startups involved in the TechStars Cloud program. Some of the companies are just starting out.
“It’s been a good program,” said Seats, during a recent interview at his office. “I feel like everyone has gotten a lot of value out of it.”
The TechStars program has had its ups and downs. Some people left the program. Other startups completely revamped their companies. But that’s Ok, Seats said.
In fact, the first phase of the program focused on the TechStar members’ ideas and setting up a foundation for their businesses. The TechStars’ 170 mentors hammered the entrepreneurs with questions and poked holes in their business plans.
“You either crumble or adapt,” Seats said. “Good ideas respond positively to that kind of pummeling.”
Seats compared the process to forging metal.
“The first month is about applying enough beatings to see if this is the right direction,” Seats said. “What’s working or what’s not working?”
During the second phase, the companies did mentor “dating” to match up with the right mentors for their business. In the end, each team got between three to six lead mentors, Seats said.
The last phase of the program is all about execution, Seats said. The TechStar Cloud companies spend countless hours programming, working on business fundamentals, marketing and more. They often work until late into the night and on the weekends.
But the TechStar Cloud startup founders have also had some fun. They all went to South by Southwest in Austin in March. They also regularly go to local bars, restaurants and museums together.
But in the final weeks of the program, everyone is focused on nailing their presentation pitches and running their businesses.
“For the majority of these companies, this is their shot,” Seats said.

You’re Invited to TechStars Cloud Demo Day on April 11th

In January, entrepreneurs from all over the country arrived in San Antonio for the first ever TechStars Cloud.
Nicole Glaros, one of the program’s directors, moved to San Antonio with her family for the three month program.
Jason Seats, the other director, says the program is coming to a conclusion with TechStars Cloud Demo Day on April 11th at the Charline McCombs Empire Theater at 226 N. St. Mary’s Street.
At the event, 11 TechStars Cloud teams will give eight minute company pitches to the audience which will include investors, TechStar mentors, family and friends as well as community members.
To reserve a seat, you’ve got to RSVP on Eventbrite because the event is expected to be at capacity.
Angel and other investors can also contact Jason Seats directly about reserving a seat at the event.
TechStars Cloud Demo Day runs from 9:30 a.m. to 2:30 p.m. with an after party at the Weston Center Terrace starting at 7 p.m.

Movie Night for TechStars Cloud at Geekdom

Who knew Microsoft made movies?
Microsoft will screen its new movie on entrepreneurship, Ctrl+Alt+Compete tonight at 6 p.m. at Geekdom, a collaborative workspace in downtown San Antonio.
“Ctrl+Alt+Compete is a new documentary that takes a revealing look at the startup and emerging business scene through the eyes of 5 founders and their teams and tells a story of the passion, fortitude and insanity that is bringing a startup to life,” according to Microsoft.
The first TechStars Cloud program kicked off in San Antonio on Jan. 19 with 11 companies that all moved to the city from outside the state. Jason Seats and Nicole Glaros, managing directors, run the TechStars Cloud program at Geekdom on the 11th floor of the Weston Centre. The three-month incubator and mentoring program ends with a demo day in April.
Microsoft has been at Geekdom all day teaching the TechStars Cloud entrepreneurs about Microsoft Azure, said Nick Longo, director of Geekdom.

TechStars Cloud companies are “like little soft baby chicks”

The first TechStars Cloud program kicked off in San Antonio on Jan. 19 with 11 companies that all moved to the city from outside the state.
Jason Seats and Nicole Glaros, managing directors, run the TechStars Cloud program at the Geekdom, a collaborative workplace in downtown San Antonio on the 11th floor of the Weston Centre. The three-month incubator and mentoring program ends with a demo day in April. TechStars are’t revealing the names of the companies involved in the program until Demo Day.
Meanwhile, the folks at Rackspace Hosting did this hilarious video with Seats and Glaros recently.
The video starts off serious, but you have to hang with it until the end.
Glaros has some great comments.
“We do a lot of hazing here at TechStars cloud,” says Glaros. “You have to be top of mind and of body.”
“Somewhere between 90 and 100 percent of these companies are just elaborate money laundering schemes,” Glaros said.
She gives the companies “diapers and wipes” when they walk in the door because they are so young.
Meanwhile, Seats says the companies are like “little soft baby chicks” and that they just want to cuddle them.

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